Perhaps the first truth should extend from tailpipe pollution to a much wider scope, including the entire ecological footprint of the car-road system. Then personal mobility based on the individually owned vehicle may appear less attractive in comparison to a) avoidance, b) walking and cycling through human-centred urban planning and c) shared forms of transport. Fewer cars will equally contribute to fewer accidents and consume less public space. But all that is not in the interest of the automotive industry, hence the commercials tapping into human weaknesses, pride and hubris.